Public radio international podcast portable#
Public radio international podcast download#

In 2015, advertising spending on podcasts was estimated to be around $34 million dollars – a small drop in the bucket compared to most other major media sectors.

Just as the audience for podcasts is smaller than that of other media, the business of podcasting is too. In 2014, 63% of podcast downloads were requested from mobile devices, compared with 37% from desktops and laptops. Libsyn’s data for downloads by preferred type of device tracks with the mobile preferences reflected in Edison’s survey data: 69% of podcast downloads in 2015 were requested from mobile devices, while just 31% were requested from desktop and laptop computers. Source: Publicly available Libsyn internal data.

Public radio international podcast download#

Number of podcast download requests on Libsyn Total number of Libsyn download requests increases Year As of 2015, only about half of Americans age 12 or older said they were familiar with the term “podcasting” – a share that has remained relatively flat in recent years. While overall podcast listenership is on the rise, one factor that could be standing in the way of even greater growth in audience is familiarity. According to Edison Research data from their Share of Ear Survey conducted in the fourth quarter of 2015, only 2% of all audio listening is spent using podcasts, compared to 54% of time that is spent listening to AM/FM radio. Still, even though more people are listening to podcasts, it is worth noting that the medium accounts for only a very small sliver of the share of time that Americans spend listening to all audio sources. population ages 12 or older who have ever listened to a podcast Conversely, 34% said in 2016 that they listen most often on a desktop or laptop computer, while 42% said this in 2015.Ībout one-third of Americans now say they have listened to a podcast Year In 2016, 64% of Americans age 12 or older who have ever listened to a podcast said they were listening “most often” on a mobile device, compared to 55% in 2015.

Public radio international podcast portable#

And, reflective of the country’s shift to mobile more broadly, mobile devices (smartphones, tablets or other portable devices) are increasingly preferred over desktops or laptops for podcast listening.

That percentage rises to 36% when it comes to those who have ever listened to a podcast – double the share who had done so in 2008, according to Edison. Note: Edison's survey is conducted in January and February of each year. adults ages 12 or older who have listened to a podcast in the past month Percentage of Americans who have listened to a podcast in the past month has increased steadily since 2013 Year